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In 1995, Rex Goldsmith left his job as a supermarket fishmonger after becoming increasingly disillusioned with the quality of fish he prepared and sold. That summer, he purchased a small fish stall in the corner of the car park of Secretts Farm Shop in Milford, Surrey. He began to buy fish direct from the Cornish market in Newlyn, which was sent up and arrived overnight, and from London’s famous Billingsgate fish market.

Rex soon secured a loyal customer base and began to supply local restaurants. By 2000 the business had outgrown the stall, and the following year he opened a purpose-built shop on the Secretts site.

In 2004, Rex heard that the legendary Chelsea Fishery on Cale Street, Chelsea, was standing empty. The shop, with 100 years of fish trading history, had been run by much-loved local character William ‘Bill the Fish’ Squires until he retired through ill health. Rex snapped up the lease and completely refitted the shop before opening it as The Chelsea Fishmonger. The shop is often quoted as London’s leading fishmonger.

September 2007 saw the opening of the third Chelsea Fishmonger shop in Guildford, taking Rex back to his Surrey roots.